Latest posts
Spanish Winter Championship: A Brand That Starts on Pole
Launching a new brand is never an easy task. Doing so in a demanding sector like motorsport—with global audiences, established…
How to Build a Powerful Brand Without Being on the Label: The DKSH x The Kilite Case
In a digital landscape dominated by visibility and attention-seeking, a key question arises in B2B marketing: how can a brand…
The Power of True Communication: How Branding and Community Shape Stories
In a world overflowing with content, the brands that truly stand out are the ones that communicate with authenticity. That’s…
Thank you, 2024!
As the year draws to a close, we want to take stock of everything we’ve experienced, learned, and achieved. We…
Omnichannel Communication Strategies in Motorsport to Become a Reference Among Fans
In the fast-paced world of motorsport, where adrenaline and passion blend together, brands seek to connect with global audiences through…
The Importance of Omnichannel in Holistic and Tactical Communication Strategies
In an environment where consumers are hyper-connected and brands must compete for their attention across multiple platforms, omnichannel has emerged…
The Importance of a Shopping Center in Activating its Assets
Interview with Irene Espejo, Marketing Manager at Parc Central The Kilite: Hi, Irene. Thank you for joining us today. We’d…
How to Design an Effective Digital Campaign Without E-commerce
In today’s world, where e-commerce dominates much of the digital landscape, it’s easy to forget that not all digital campaigns…
AI is Changing the Way We Search (and the Search Engine)
Por Jordi Bordes, Social Media Paid Specialist & SEO Expert In recent months, Artificial Intelligence (AI) has revolutionized the world…
The Role of PR
By Poppy Grijalbo, PR, Art Patron, Publisher, Lifestyle Advisor & Charity Maker. In today’s world, the launch of a brand…
How to Approach a Communication Strategy with a Brand that Only Has One Product?
The Case of Olistic The nutraceutical industry has experienced exponential growth in recent years, with a plethora of brands launching…
The Video Podcast: A Revolutionary Media
By Maria Almenar, Fashion Journalist and Podcast Host for Brands If history teaches us anything, it is that it repeats…
A Trends Researcher’s Take on How the Internet Impacts Consumer Behavior
By Chity del Pozo, brand consulting and consumer psychology expert It is curious to observe how society has been adapting…
Innovation in Guided Dental Surgery: Inibsa’s Commitment to Digital Technology
Interview with Eduard Goñalons, Director of Marketing and Sales Iberia at Inibsa In an era where digital technology has become…
Alliance with Barcelona Health Hub to drive innovation in Digital Health
In an ever-evolving world, innovation in the healthcare sector is crucial to enhancing people’s quality of life and optimizing medical…
How to Create Your Personal Branding from Scratch with Piluka de Echegaray
By Piluka de Echegaray, image expert Understanding what exactly “personal branding” is will make it so you can assess your transcendence, purpose…
The autopsy of a consumer. What creating adverts has taught me about what you want.
By Esteve Cardona, creative director Fifteen years in advertising go a long way. Chasing monkeysin Cannes. Having your friends tell…
Horacio Broggi: ‘The Magic of Fashion Inspired Me at this Barcelona Fashion Summit’
A day of looking towards the future with optimism and excitement, exploring new ideas and experiences, seeking ways to reinvent…
Streaming as an omnichannel strategy by Jaume Cervera
In this digital era, where immediacy and entertainment in real time prevail, we are facing a revolution in the way…
A Cofee with Marketing Taste’ with Álvaro Martínez at Circuit de Barcelona-Catalunya
In the world of motorsport, communication is essential to connect with fans and expand the audience. Álvaro Martínez de Tejada,…
Unleashing the Power of Jung’s Archetypes: Discovering The Kilite’s Brand Persona
In today’s rapidly evolving marketing landscape, businesses must constantly seek innovative and creative solutions to stand out. At The Kilite…
Influencer Marketing: Olistic Case
Olistic has been awarded the Digital Beauty Awards 2023 for the best start-up brand in the digital category and is…
Beyond an advertising strategy: a wild and creative joruney
Beyond an advertising strategy is like a journey to a remote and unknown place. It is a world full of…
A Coffee with Marketing Taste’ with Marta Coca at 080 Barcelona Fashion
In the ever-changing world of fashion, where constant reinvention is a necessity, innovation and creativity lead the transformative experience known…