Visual identity and global digital plan
We developed the visual strategy, created the digital brand guidelines in line with the creative idea and developed the digital plan for all of Bio-Oil’s channels in Spain with a multi-channel proposition. The digital plan includes the use of influencer marketing, paid media, earned media, owned media and the activation of collaborations with other brands in order to achieve the KPIs set. Global campaigns using co-branding and sponsorship tactics were also proposed.
Building the visual brand identity, from the full-funnel strategy designed in the digital plan.
Create a brand image in line with global values, but according to the idiosyncrasy of the Spanish market (tone, color palette, fonts, look&feel)
The value of the testimonial as an endorsement to reinforce brand reputation and leadership in its category.
Data & Tech
Highlight the significant increase in followers on all social networks and more than 51M impressions from Facebook, Google and Tik Tok Ads campa
We have significantly increased brand awareness, reach and loyalty in the national market through the implementation of our omnichannel strategy. In addition, there has been the development of strong relationships with media and industry influencers, which has resulted in more positive media coverage and greater presence across all channels.
Gabriela de Sá Garay
Jose Manuel del Solar
Project and Strategy lead
Social media manager