Visual identity and global digital plan

Bio-Oil Spain

We developed the visual strategy, created the digital brand guidelines in line with the creative idea and developed the digital plan for all of Bio-Oil’s channels in Spain with a multi-channel proposition. The digital plan includes the use of influencer marketing, paid media, earned media, owned media and the activation of collaborations with other brands in order to achieve the KPIs set. Global campaigns using co-branding and sponsorship tactics were also proposed.

ProjectScope

Strategy

Building the visual brand identity, from the full-funnel strategy designed in the digital plan.

Creativity

Create a brand image in line with global values, but according to the idiosyncrasy of the Spanish market (tone, color palette, fonts, look&feel)

Media

The value of the testimonial as an endorsement to reinforce brand reputation and leadership in its category.

Data & Tech

Highlight the significant increase in followers on all social networks and more than 51M impressions from Facebook, Google and Tik Tok Ads campa

Objective

Position Bio-Oil in Spain as a leader in skin care products with oil content. To highlight the benefits and effectiveness of its products through real and valuable content, as well as to increase its visibility and brand recognition in the market and in the pharmacy and para-pharmacy channel.

Idea

The reason why? Your skin needs oil Strengthen its key differentiator in the category and reposition the brand in Spanish consumers’ minds.

Implementation

From a creative point of view, a full-funnel strategy has been implemented on social networks and digital platforms.
Skin care campaign for social networks

Strategy

Identify the key attributes and benefits of the products to position them as unique in treating specific imperfections or skin conditions. To reposition the brand in Spain, identify appropriate targets and insights to activate global campaigns across key digital channels, with value-added content and testimonials.

Results

52
M Organic Impressions

78
K Interactions with posts

41.1
K Clicks on ads

We have significantly increased brand awareness, reach and loyalty in the national market through the implementation of our omnichannel strategy. In addition, there has been the development of strong relationships with media and industry influencers, which has resulted in more positive media coverage and greater presence across all channels.

Credits

Client

Bio-Oil Spain

Year

2023

Agency

DIRECTOR CREATIVO

Jersen Pedrozo

Diseñadora Gráfica

Gabriela de Sá Garay

DISEÑADOR GRÁFICO

Jose Manuel del Solar

Project and Strategy lead

Javier Peiro

Social media manager

Laura Hernandez