Brand Campaign

Institutos Odontológicos

The action involved a Street Marketing intervention at an urban bus stop. Unexpectedly, a person starts laughing, triggering a chain reaction of laughter among the others. We observe various types of laughter, from the most reserved to the loudest, creating a positive mood that serves as the framework to develop the entire action and adapt it to the different channels where the campaign has been communicated.

ProjectScope

Strategy

At Institutos Odontológicos, we combine well-being and contemporary culture to take care of your health and lifestyle.

Creativity

A smile can be contagious to those around us, giving rise to a chain of positive emotions that strengthen social connections.

Media

The power of a smile.

Data & Tech

Incorporating interactive elements that encourage the audience to share their own experiences and smiles, creating a memorable action.

Objective

Generate a moment of reflection on the importance of smiling and its impact on self-esteem and social relationships, positioning the brand as a living experience rather than just a service. How? By associating Institutos Odontológicos with values such as holistic well-being and establishing a deep emotional connection with the viewer/patient.

Idea

We trigger moments that generate unforgettable smiles with actions that evoke direct and genuine emotional responses. The idea was to weave the concept into the entire campaign narrative, inviting the target audience to interact with each piece/action that involves the territory of the smile.

Implementation

We expanded the message to a broader audience through a multichannel communication strategy, encouraging organic sharing by the public who participated in the action.

Strategy

We emotionally connected with the audience through active participation, inviting people to share their own stories and experiences, fostering a sense of community and belonging linked to the brand. In organic content, we prioritized visibility, and in the paid section, we combined different creative assets and formats to avoid campaign fatigue, ensuring a steady return on investment.

Resultados

Impressions

13000000

People reached

3500000

We achieved the planned CPM with the desired frequency of impacts, which has preliminarily ensured brand and campaign recall.

Credits