Digital Plan 360º

Salvelox

The interpretation of the global brand positioning in order to design a full funnel strategy in the national market and the understanding of how to adapt the visuals in such a way that the Spanish consumer would see the brand were the initial challenges. Through a strategy based on influencer marketing, paid media and SEO, we implemented digital campaigns to highlight the products marketed in Spain.

ProjectScope

Strategy

Design a national market digital brand strategy.

Creativity

Based on a full funnel strategy, adapt the brand strategy for the national market.

Media

Execution across all channels with original content supported by an influencer marketing strategy, paid media, earned media, owned media and med

Data & Tech

Highlights include a growth of more than 2,500% in the first half of the year and a cumulative total of 12.7 million impressions on Facebook Ads

Objective

To confirm our leadership at a national level, our main objectives were to improve brand perception, increase awareness and visibility, increase sales and improve engagement. Our focus has been on the creation of valuable content and user-generated content from fans to increase brand consideration and reputation.

Idea

A Salvelox product for every wound, a product for every need, and a positive outlook on life when injured. ‘Siempre Adelante’, as Hero says in Spain.

Implementation

In order to convey this idea, specific content has been created for each RRSS and work has been done on product families, applications and their correct use.

Strategy

Segmented influencer marketing by product and use, creative and user-generated content in some RRSS, and global strategy in both RRSS and website.

Results

12.5

Million Impressions

k Interactions with publications

29.5

K Clicks on ads

A significant increase in the visibility of the brand on the national market, which has led to an increase in sales, the consolidation of the pharmacy channel and customer loyalty.

Credits

Client

Salvelox Spain

Year

2023

Agency

DIRECTOR CREATIVO

Jersen Pedrozo

Diseñadora Gráfica

Gabriela de Sá Garay

DISEÑADOR GRÁFICO

Jose Manuel

Project and Strategy lead

Javier Peiro

Social media manager

Laura Hernández