Digital Plan 360º
The interpretation of the global brand positioning in order to design a full funnel strategy in the national market and the understanding of how to adapt the visuals in such a way that the Spanish consumer would see the brand were the initial challenges. Through a strategy based on influencer marketing, paid media and SEO, we implemented digital campaigns to highlight the products marketed in Spain.
Design a national market digital brand strategy.
Based on a full funnel strategy, adapt the brand strategy for the national market.
Execution across all channels with original content supported by an influencer marketing strategy, paid media, earned media, owned media and med
Data & Tech
Highlights include a growth of more than 2,500% in the first half of the year and a cumulative total of 12.7 million impressions on Facebook Ads
A significant increase in the visibility of the brand on the national market, which has led to an increase in sales, the consolidation of the pharmacy channel and customer loyalty.
Gabriela de Sá Garay
Project and Strategy lead
Social media manager