Paid Media Campaign

Kemon

Paid media campaign supporting the brand’s commercial plan. Implemented with an influencer showcasing the product/line, static creatives explaining the promotion, and a CTA to locate the nearest salon through a link.

ProjectScope

Strategy

Designing a paid media campaign aimed at generating traffic.

Creativity

Tactical campaign focusing on product benefits and brand differentiation, with an influencer marketing strategy.

Media

Defining a product promotion campaign, including giveaways and sweepstakes to encourage participation, with geolocation to find the nearest salo

Data & Tech

Monthly campaign monitoring to measure CPC and CPR evolution.

Results

Reach

912000
people

Impressions

2103474

Link Clicks

60000
LandingPage visits

Sales

691
packs

The challenge was to design a tactical and brand-differentiating digital campaign to mobilize the audience to take physical action without creatives fatigue during the one-month duration of the commercial campaign nationwide.

Credits

Client

Kemon Spain

Year

2024

Agency

Social Media Strategist

Cristina Peña

Paid Media Manager

Jordi Bordes

Graphic Designer

Gabriela de Sá Garay

Influencer Marketing

Eva Pedraz