Full Funnel Digital Strategy

Jordan Oral Care

We have worked effectively to understand their target audience and to establish a solid connection between the brand and the consumer, which has led to an increase in the recognition and acceptance of the brand in the Spanish market. A number of creative and strategic initiatives were designed to help Jordan Oral Care Spain achieve its digital brand objectives. These ranged from the development of different types of educational content to the implementation of effective multi-channel advertising campaigns. In addition, to ensure that the brand’s voice and message were communicated clearly and consistently across all platforms and touchpoints, we worked closely with the brand’s internal team.

ProjectScope

Strategy

Design an omnichannel growth strategy for the domestic market.

Creativity

Take care of your oral health and the planet.

Media

Customised look & feel based on the brand’s global aesthetic, supported by a full digital plan of influencer marketing, content creation, paid m

Data & Tech

Highlight the growth of their digital community with a 200% increase in the first quarter of the year and a total of 7.7 million impressions acr

Objective

Increase brand awareness and visibility in the Spanish market. Strengthen its position as a trusted brand for consumers with strong sustainability and corporate social responsibility values.

Idea

In order to break into a fragmented market led by other brands in the same category, we have built on our main attributes; green, clean and educative, in order to raise awareness of the use of our products from the earliest age, every age has its own recommendation.

Implementation

In order to create content that supports the defined strategy, we have been working on the concept of steps by age and uses by product family.

Strategy

The strategy focused on building an emotional connection between the brand and customers, increasing brand visibility across multiple channels and improving the brand’s overall market perception as a brand which cares about oral health and the environment.

Results

7.7

impressions in 3 months.

10.5

Interactions in 3 months.

clicks in 3 months.

The results of our omni-channel digital strategy for Jordan Oral Care Spain have been very successful and have helped the brand to penetrate the national market, achieving more than 100% of the KPIs that were set. In its category, we have managed to position the brand as a reference in manufacturing products that care for the environment and that are considered when purchasing according to the segmented objectives to achieve the results.

Credits

Client

Jordan Oral Care Spain

Year

2023

Agency

Creative Director

Jersen Pedrozo

Graphic Designer

Gabriela de Sá Garay

Graphic Designer

Jose Manuel del Solar

Project and Strategy lead

Javier peiro

Social media manager

Laura Hernandez