Videobrand Comercial

Acteon Group

We developed a creative strategy, based on a series of bespoke video brands, to communicate the client’s value proposition in the markets where it was seeking to reclaim leadership.

ProjectScope

Strategy

Consolidate leadership in markets that have lost market share.

Creativity

Videobrand in line with each market showing its value proposition.

Media

Script and video edition according to target market.

Data & Tech

4k-Motion Graphics.

Objective

In line with Acteon’s brand values, we focused on developing a differentiated storyboard based on innovation and quality as key drivers. The goal was to reclaim leadership in a fragmented marketplace that had been overrun by more aggressive pricing competitors. We bypassed this factor and focused on enabling the client to showcase its quality manufacturing and reliable dental solutions through localised video brands.

Idea

A picture is worth a thousand words.

Implementation

High-resolution audiovisual material for fairs, web, and sales summits.

Strategy

Filming the entire production process of their flagship product and building a leading brand message through their innovative and high-quality solutions.

Maximum commercial satisfaction both in leads captured at various fairs, and in views of videobrand on owned platforms.

Credits

Client

Acteon Group

Year

2023

Agency

Dirección Creativa y Guión

Esteve Cardona

Dirección de arte, Edición y Postproducción

Jersen Pedrozo

Producción audiovisual

Dimitrij Roveda