Paid Media Campaign

Kemon

Paid media campaign supporting the brand’s commercial plan. Implemented with an influencer showcasing the product/line, static creatives explaining the promotion, and a CTA to locate the nearest salon through a link.

ProjectScope

Strategy

Designing a paid media campaign aimed at generating traffic.

Creativity

Tactical campaign focusing on product benefits and brand differentiation, with an influencer marketing strategy.

Media

Defining a product promotion campaign, including giveaways and sweepstakes to encourage participation, with geolocation to find the nearest salo

Data & Tech

Monthly campaign monitoring to measure CPC and CPR evolution.

Objective

Finding a solution to the brand’s lack of its own ecommerce in Spain to complement the product launch commercial campaign. Also, leveraging a brand with high reputation for co-branding due to low brand awareness in the national market.

Idea

Designing a credible and visually engaging storytelling, including a testimonial reel by an influencer resonating with the campaign’s target audience, along with static creatives and branding with original shooting.

Implementation

Paid campaign on Meta platform (Facebook and Instagram) for one month.

Strategy

Activation of 3 pieces throughout the campaign to avoid fatigue and ensure steady consumption of investment, maintaining a linear average of the two main KPIs; CTR and CPC.

Resultados

Reach

912000

people

Impressions

2103474

Link Clicks

60000

LandingPage visits

Sales

691

packs

The challenge was to design a tactical and brand-differentiating digital campaign to mobilize the audience to take physical action without creatives fatigue during the one-month duration of the commercial campaign nationwide.

Credits

Client

Kemon Spain

Year

2024

Agency

Social Media Strategist

Cristina Peña

Paid Media Manager

Jordi Bordes

Graphic Designer

Gabriela de Sá Garay

Influencer Marketing

Eva Pedraz