![](https://thekilite.com/wp-content/uploads/2024/05/20240411_TKA_Web_CaseStudies_Kemon_006.jpg)
Paid Media Campaign
Kemon
Paid media campaign supporting the brand’s commercial plan. Implemented with an influencer showcasing the product/line, static creatives explaining the promotion, and a CTA to locate the nearest salon through a link.
ProjectScope
Strategy
Designing a paid media campaign aimed at generating traffic.
Creativity
Tactical campaign focusing on product benefits and brand differentiation, with an influencer marketing strategy.
Media
Defining a product promotion campaign, including giveaways and sweepstakes to encourage participation, with geolocation to find the nearest salo
Data & Tech
Monthly campaign monitoring to measure CPC and CPR evolution.
![](https://thekilite.com/wp-content/uploads/2024/05/20240411_TKA_Web_CaseStudies_Kemon_003-1.jpg)
Objective
![](https://thekilite.com/wp-content/uploads/2024/05/20240411_TKA_Web_CaseStudies_Kemon_002-1.png)
Idea
![](https://thekilite.com/wp-content/uploads/2024/05/20240411_TKA_Web_CaseStudies_Kemon_004-1.jpg)
Implementation
![](https://thekilite.com/wp-content/uploads/2024/05/20240411_TKA_Web_CaseStudies_Kemon_005-1.png)
Strategy
![](https://thekilite.com/wp-content/uploads/2024/05/20240411_TKA_Web_CaseStudies_Kemon_006-1.jpg)
Resultados
Reach
Impressions
Link Clicks
Sales
The challenge was to design a tactical and brand-differentiating digital campaign to mobilize the audience to take physical action without creatives fatigue during the one-month duration of the commercial campaign nationwide.
Credits
Client
Kemon Spain
Year
2024
Agency
Social Media Strategist
Cristina Peña
Paid Media Manager
Jordi Bordes
Graphic Designer
Gabriela de Sá Garay
Influencer Marketing
Eva Pedraz