Imagenes de la plataforma de Gestion de marcas

Brand Identity, Development and Global Communication and Marketing Strategy.

Hub4Retail

At Kilite, we have developed the branding, visual identity and its digital application, the 360 communications strategy and marketing plan to launch SaaS across all channels, as well as the stakeholder strategy and fashion industry prescribers.

ProjectScope

Strategy

The launch of a unique SaaS on the market that connects retailers and multi-brands through the same solution.

Creativity

Concept, art direction and UI-UX design.

Media

Estrategia, creación y gestión en todos sus canales digitales.

Data & Tech

Gathering insights and measuring results. This is done using an ad hoc dashboard.

Objective

To lead the paradigm shift in the relational ecosystem of the fashion industry by positioning Hub4retaill as a unique SaaS platform in the market. In order to achieve this goal, we have been working on a multi-channel strategy to highlight the benefits and effectiveness of their services in order to increase their visibility and brand awareness in their target market.

Idea

We are the growth engine for brands and retailers. Hero claims to position Hub4reail within its target sector to gain awareness and reputation at solution launch.

Implementation

This included the development of a brand identity and the creation of a brand book for the graphic design of all necessary offline and online applications. For the digital channel, we have prepared the brand guidelines and the web design, UX-UI. This was a benchmark implementation for hybrid work with brand’s front-end team.

Strategy

Digital and PR work with specific lobbies and fashion prescribers was central to the launch strategy. This included the creation of a launch landing page to capture qualified leads, SEO work and the initial design of a digital social media campaign targeting the B2B audience to build brand reputation and awareness.

Generated 100 qualified leads during a 2-month campaign in the B2B channel, participated as a revelation start-up in two fashion innovation sector events prior to launch with over 300 attendees and 4,800 impressions (IG-FB-LinkedIn) in the launch month.

Credits

Client

Hub4retail

Year

2022-2023

Agency

DIRECTOR CREATIVO

Jersen Pedrozo

DISEÑADOR GRÁFICO

Jose Manuel del Solar

Diseñadora Gráfica

Gabriela de Sá Garay

Project and Strategy lead

Javier Peiro

Social media manager

Laura Hernandez