Brand Identity, Visual and digital plan full funnel

F4 Spanishchampionship

One of our motor racing showcases. We work in close collaboration with the client to develop a comprehensive communication and marketing strategy for the internal and external management of all the production and management needs. This enables us to fully communicate brand strategy across all channels each season. We also make decisions about the plans of the stakeholders and the lobbies of the industry, and manage the media relations and the public relations. In addition, we design and coordinate the end-of-season party, which is attended by more than 200 people from all over the world.

ProjectScope

Strategy

360º brand communication strategy and management of all channels and platforms.

Creativity

Creative conception, art direction, copywriting, channel-specific content planning and production

Media

Media & PR, organic and paid media strategies, earned media, owned media and media and stakeholder outreach.

Data & Tech

Insight detection, result measurement.

Objective

To develop a comprehensive communications and marketing strategy to enhance the championship’s presence/visibility and attract new supporters (teams/pilots). To develop strong relationships with the industry media to generate positive media coverage and increase visibility.

Idea

I’m F4. The overall proposal is to involve all stakeholders in the development and value of the championship in order to distinguish it within the motor racing sector.

Implementation

Offline/online through all channels/websites as well as activation events, end of season galas, press days with trade media.

Over 35% organic growth on F4’s social platforms. The recognition by the FIA as a benchmark in terms of communication and brand presence, among other aspects, is remarkable.

Credits

Client

Spain’s F4 Championship

Year

Since 2022