Brand Identity, marketing strategy and 360 communication.

Eurocup-3 Championship

The brand was designed and developed by us from the ground up. From naming and client briefing, we defined the brand identity and visuals, as well as the overall strategy, support and channels to achieve the championship’s first season KPIs.

ProjectScope

Strategy

Driven to greatness. Promote the value proposition of this newly created championship in international single-seater competition

Creativity

Creative conceptualization, Copywriting, Art Direction

Media

Strategy of paid media, earned media, owned media and media activation

Data & Tech

Identification of insights, Measurement of results

Objective

Positioning ourselves on the international single-seater stage as a new championship with a clear value proposition. In terms of KPIs, the search for brand awareness, visibility and the acquisition of professional leads have been at the heart of the entire development of the overall strategy.

Idea

At the start of the season, we were completely unknown and had no previous content. In order to build up our reputation and awareness, we developed a pre-strategy involving stakeholders, specialised media and motorsport content creators.

Implementation

The analysis and benchmarking phase determined which channels and platforms would be a sure-fire way to build awareness, segment the channels that followed and use them to build loyalty among motorsport fans and the industry. We also coordinated the selection, casting and management of presenters, streamers and content creators associated with the championship.

Strategy

We have designed a strong identity brand, with a clear and specific solid strategy in terms of message, philosophy, tone and language, based on values rooted in the world of motorsport, such as passion, adrenaline, precision and competition.

Credits

Client

Eurocup-3

Year

2023

Agency

DIRECTOR CREATIVO

Jersen Pedrozo

DISEÑADOR GRÁFICO

Jose Manuel del Solar

Filmaker

Marc Díaz

Project and Strategy lead

Javier Peiro Rius

Community manager

Guillermo Barrado

Social media manager

Laura Hernández

Social media paid

Jordi Bordes