Graphic Identity, Design, and Omnichannel Digital Plan

080 Barcelona Fashion

We have developed a creative concept for each edition since May 2023, capable of visually conveying the brand attributes and objectives of 080 Barcelona Fashion. From this concept, a digital plan has been designed for each edition of 080 Barcelona Fashion Week, in coordination with other production, press, and PR providers.

ProjectScope

Strategy

Position 080 Barcelona Fashion as an international platform for promoting fashion and innovation.

Creativity

The creative concept has evolved throughout each edition, but the values have remained as the guiding thread and DNA of the brand.

Media

Definition of an omnichannel digital plan, based on 3 moments, with a strategy for creating native content for each platform.

Data & Tech

Development of an own multi-platform streaming strategy during each edition of 080 Barcelona Fashion Week with an average of 8 live streams/day.

Objective

Position 080 Barcelona Fashion as a benchmark event for its values and positioning within the international fashion weeks scene without losing its identity with values such as diversity, innovation, and sustainability as communication axes.

Idea

Work the brand values in all its applications – social networks, website, as well as in graphic application – with a distinctive and strong identity capable of deploying the value proposition of 080 Barcelona Fashion across all channels.

Implementation

Social media, website, streaming, newsletter strategy, and application of graphic identity of each edition in all printed media supports both advertising in media and outdoor billboards.

Strategy

Work the creative concept according to each channel, adapting it to the native language of each platform to impact the targets and not dilute the creative idea proposed in each edition.

Results

Social Networks: Growth in number of followers during edition

3
K (4 days)

Streaming: Number of views during edition

55
K

Newsletter: Open rate during edition

51
%

In social networks, highlight the reach with exponential growth in each edition, as well as impressions and engagement. During each edition of 080 Barcelona Fashion Week, up to 8M impressions and engagement rates of up to 3.5% have been achieved.

Credits

Client

CCAM (Generalitat de Catalunya)

Year

2023-2024 (two editions per year)

Agency

Creative director

Esteve Cardona

Art director

Jersen Pedrozo

Digital strategy director

Beth Prat

Project and Strategy lead

Jordi Bordes

Graphic designer

Gabriela de Sá Garay

Multimedia designer

Jose Manuel del Solar

Social media manager

Cristina Peña

Community manager

Eva Pedraz