A dedicated ecosystem for the Spanish market.

Under the idea “My skin. My story.”, the strategy brought back the products’ main attributes and benefits to place the brand back at the consumer’s top of mind.

Value-driven content.

Through real, testimonial and value-driven content, we developed a narrative capable of connecting with different skin needs and activating campaigns across owned, paid and earned media, influencer marketing and strategic collaborations.

Visible results.

The full-funnel implementation across social media and digital platforms helped increase Bio-Oil Spain’s visibility, reach and loyalty. The campaign achieved 52M organic impressions, 78,000 post interactions and 41,000 ad clicks, while also strengthening the relationship with media and industry influencers.