// 01 · Service
A campaign designed to drive footfall.
To achieve this, we created an action based on Augmented Reality, in which visitors could discover, through QR codes, the historical and cultural heritage of Tarragona during their consumer journey in the center.
A tactical action that strengthens brand positioning.
An immersive experience that brought together culture, technology and entertainment, positioning Parc Central as an innovative space connected to its surroundings.
From idea to measurement.
The campaign ran for two months with paid media on Meta, offline creatives inside the centre, presence in tourist areas across Tarragona and specific social media content. To measure its impact, we used the number of QR code scans along the route as a key reference, surpassing 2,000 scans during the active campaign period.
