A new edition, a new stage, a new narrative.

Based on the concept “New Horizons”, each application reinforced the same idea: turning the new location into a recognisable and coherent experience, strengthening 080 Barcelona Fashion Week’s role as a platform for innovation, creativity, sustainability and talent within the fashion industry.

A living identity, inside and outside the venue.

We deployed the visual universe of the edition across every event touchpoint: signage, accreditations, screens, graphic pieces, citylights, banners and urban media.

Generating conversation before, during and after each runway show.

A continuous narrative for social media: designers, backstage, front row, beauty, collection details, key moments… with content adapted to each format.