Service: digital

A campaign designed to drive footfall.

A tactical action that strengthens brand positioning.

An immersive experience that brought together culture, technology and entertainment, positioning Parc Central as an innovative space connected to its surroundings.

From idea to measurement.

The campaign ran for two months with paid media on Meta, offline creatives inside the centre, presence in tourist areas across Tarragona and specific social media content. To measure its impact, we used the number of QR code scans along the route as a key reference, surpassing 2,000 scans during the active campaign period.

A new claim for a new positioning.

A coherent brand across every channel.

The new identity went beyond a visual exercise: it became a communication platform designed to support the brand’s growth. From opening campaigns for new IO clinics and owned social media content, to communication within the clinics themselves.

Each application reinforced the same idea: dentistry that is clearer, closer and more aligned with people.

A new edition, a new stage, a new narrative.

080 Street style

A living identity, inside and outside the venue.

We deployed the visual universe of the edition across every event touchpoint: signage, accreditations, screens, graphic pieces, citylights, banners and urban media.

Generating conversation before, during and after each runway show.

A continuous narrative for social media: designers, backstage, front row, beauty, collection details, key moments… with content adapted to each format.