Marketing Plan

Noro Plaza

An in-depth analysis of the brand was carried out, both in relation to the competition and on its own, in terms of market perception. Active listening tools were used to gain valuable and real insights. Based on a clear diagnosis, a positioning was proposed based on the authentic perception of the brand and the steps to be taken to reach this, identifying the supports and platforms which would have the greatest impact on an audience still unaware of the brand.

ProjectScope

Strategy

Definition of the stages for the positioning of the brand as a reference in its city in the field of “boutique” accommodation.

Creativity

Create an activation plan for their facilities based on activities related to their objectives and a digital media plan to build brand awareness

Media

Recommendations from real users and valuable content through ‘branded content’ on related profiles.

Data & Tech

Significant increase in bookings from digital media placements and the brand’s own digital campaigns on Meta and Google platforms.

Results

On social media, they achieved brand awareness and organic referrals from influencers who have been guests in one of their apartments.

Noro Plaza has increased direct bookings from its website by 25% compared to the same period last year and increased its organic presence in key hospitality media platforms since the low season launch.

Credits

Client

Noro Travel Home, Noro Plaza

Year

2022-2023

Agency

DIRECTOR DE ESTRATEGIA

Julián Lopes

DIRECTOR CREATIVO

Jersen pedrozo

DISEÑADOR GRÁFICO

Cecilia Bazzano